PROGRAMS THAT HELP DESIGN FIRMS AND CREATIVE AGENCIES WIN BUSINESS MORE EASILY.

About Rhonda

I am a Business Development Consultant Brand Strategist, Facilitator, Author, and International Speaker and I strongly believe that the key to new business development success is knowing your target audience and differentiating. This is especially challenging for creative businesses.

My story

I studied graphic design at Parsons in New York and interned for April Grieman in Los Angeles. I’ve been mentored by the worlds top designers including Don Watt, Stuart Ash founder of Gottschalk + Ash International, and Don Chisholm, the creator of Mikes Hard Lemonade (most successful beverage launch in history).

I worked as a designer for the first few years of my career and evolved to account director. I enjoyed the client relationships. So much so that I’m still friends with my first client who was a brand manager at a pharmaceutical company. I decided at the age of 26 that I knew enough to start my own design firm and I partnered with a friend who was a Swiss-trained designer. I managed the clients and she did the design work. We were in business for 4 years and when she was offered the opportunity to join a team that was designing a new identity for a very prestigious art gallery. I had a 1-year-old and was left with the office, the baby and the business. My friend Heather, suggested I join a bigger firm so I didn’t have all the responsibility on my own. I joined Ove Design with the title of Creative Direction and Business Development.

I didn’t know what Business Development meant but I figured it out quickly. The owner of the firm Michel Viau gave me his mailing list of 800 names and I called them all. I brought in 2 annual reports and a flood of other work. It was fun and came to me naturally. I think the fact that I was trained as a designer and understood the process made a huge difference. At one point he told me to stop selling because there was too much work coming in. As the client liaison, I was introduced to the notion of brand strategy and took a keen interest. I was good at giving clients quick clarity and finding the differentiator.

I’ve had the good fortune to work on the best global brands for companies like Kraft and Coca-Cola. I started my business in 2009 and the rest, as they say, is history.

Talk to Rhonda

Design firms Rhonda has worked at:

Dossier Creative
Vancouver, 2007–2010
Gottschalk + Ash International
Toronto, 1987–1988 and 2004–2007
Ove Design & Communications
Toronto, 1992–1997
April Greiman Inc.
Los Angeles, 1986

Media

Branding: “Your brand isn’t your logo.”

Toronto Star

by Sharon Aschaiek
The Toronto Star
September 12, 2014

…Large companies spend big bucks on branding, and Page knows that first hand — she used to work for companies such as Kraft, Coca Cola, and Manulife Financial. Now, she brings those multi-million dollar insights to entrepreneurs, whom she says can benefit greatly from better branding.…

Play ‘detective’ with your 2014 planning

Financial Post

by Rick Spence
Financial Post
December 30, 2013

…Rhonda Page is a business consultant who recently took on a new challenge: overhauling a chicken-wholesale business run for the past 50 years by her boyfriend’s parents. So far she has created a new management structure, introduced new financial-reporting systems, and hired a consultant to tighten up operations.…

How do you find out if your "big idea" will measure up as a business? Just ask.

Toronto Star

by Rhonda Page
The Toronto Star
June 4, 2013

…When you draw up a list of questions to ask, focus on what you really want to know. You have the opportunity to capture data such as the split between male and female, age, frequency and size of purchase, as well as less tangible things, such as the challenges customers faced that made them choose you or your product.…

Being Different: Six Steps to Learn from Corporate Branding

Toronto Star

by Rhonda Page
The Toronto Star
December 26, 2012

…Multinationals spend millions every year before they make a move in the marketplace, but better branding really comes down to six simple steps to achieve clarity of vision:…

Build your brand, grow your practice

Canadian Bar Association

by Rhonda Page
The Canadian Bar Association
February 15, 2012

…A strong brand will make you stand out from the crowd. It will help you get and keep clients. It will allow you to charge higher billing rates because in your client’s mind you are the only lawyer who can do what you do in the way that you do it.…